What I do:
- make it easy for the right people to find you, choose you, and take action
- keep your customers up to date with news, specials, and promotions
- help you connect and cooperate with like-minded people so you can help each other
- create content and design that reflects you, your vision, and what you have to offer
- remind you that you are not alone, you don’t have to know everything & you don’t have to do it all by yourself
How we work together and the tools we choose to get the job done are going to vary depending on what you need, what you want, and your budget. We arrive at decisions about those things through conversation and collaboration.
You can see my Featured Work and get an idea of the specific services I provide here.
Generally speaking, I work with small business owners and non-profits and I spend most of my time working with WordPress. I do work with Squarespace, Shopify, Weebly, and Wix, but it’s not where I spend most of my time. I also provide support to agencies who need an extra hand for enterprise-scale projects.
For more information, including rates:
Who I am:
My name is Susie Baity and I live in Ann Arbor, Michigan.
I’m a designer, online marketing specialist, and world builder who is inspired by the bravery and optimism of entrepreneurs. I have decades of business experience, technical skill, empathy, and ferocious dedication to helping you bring your vision to life.
My business model is rooted in deep respect for what it takes emotionally and financially to strike out on your own. I understand that every decision to invest in your business comes out of your pocket, not from a corporate slush fund. I get it and I’m here to help.
I believe in science and my recommendations are backed by current marketing research.
My mission is to make your life a little more wonderful every day.
You know what you should do…
Whether you are a sole owner, partnership or small group of stakeholders, I know you have heard all of the “shoulds” when it comes to having an online presence — website, social media, to blog or not to blog, email lists, newsletters….the list goes on and on.
Then there are the things that you didn’t even know you needed to worry about — website security, keeping your site up to date, or making your site accessible to people with disabilities.
Your Online Marketing needs to be an asset, not a burden.
That’s where I come into your picture. I will listen to your concerns, help you prioritize what needs to be done, and execute your vision beautifully, on time, and within your budget.
As a small business owner, I realized early on that to bring my best self to my work I would need to outsource the necessary parts of running a business that I lack skills in. Enter Susie.
Things to know about succeeding in any worthwhile endeavor:
- You have to have a good idea. And having a good idea isn’t enough.
- You have to have a plan. And having a plan isn’t enough.
- You have to be confident. And confidence isn’t enough.
- You have to be good at what you do. And being good at what you do isn’t enough.
- You have to put in the effort. And effort isn’t enough.
If that sounds like a downer and makes you want to give up and go back to bed, I get it and I want you to know that you are not alone.
Nothing I said is something you didn’t already know. It’s what you do with that knowing that’s going to make all the difference.
Do Not Waste Time on Things That You Aren’t Good At (unless you want to learn them — learning is good). For businesses and non-profits:
- Find the right people
- Trust the right people
- Invest in your business (or yourself, or whatever you are working on)
- Know how much (in dollar terms) a new client, project , donation, ticket or widget sold is worth to you
- How many new clients (or widgets or what have you) per year will it take to pay for an expense?
- Do not go it alone — you are already doing a hard thing, why make it harder?
- Know exactly who you want to do business with and market to that group
- Who are they, where are they what do they care about, where do they hang out online, who do they follow?
- Don’t waste time and money on things that don’t work — accept that you will get this wrong sometimes and get over it
- Experiment, make mistakes, acknowledge your mistakes and move on. Bonus if you can figure out how to learn from them too.
- Learn to measure results, not just guess
- Think. Let it simmer. Act.